Q17. What feature do you configure if you want to track transactions, order values, shopping cart behavior, and product performance?
ROAS (Return On Ad Spend)
Q18. What is an example of data you cannot track in Google Analytics?
page speed score
return on advertising spend
precise user latitude/longitude data
time on site
Q19. If you create a new user at the property level, what does the user inherit access to?
all the views of that property
all the accounts in the organization
Nothing—each permission must be set manually.
all the properties in the account
Q20. Of the following segments, which represents the highest value audience?
users who converted
sessions with a >80% bounce rate
all multisession users
sessions with 0 goal completions
Q21. If you wanted to determine if a particular browser was resulting in a high bounce rate, what report could you look at?
Technology > Browser & OS
Site Speed > Page Timings
Mobile > Devices
Behavior > Engagement
Q22. You offer a downloadable music file called Sample Tone on your website. What is the best way to configure the components to track this event?
Hit: Download // Event: Sample Tone // Content: Music
Category: Music // Action: Download // Label: Sample Tone
Category: Download // Event: Music // Label: Sample Tone
Hit: Music // Event: Download //Content: Sample Tone
Q23. You want to classify people who join your newsletter with a custom dimension for “Newsletter Subscribers.” What is the appropriate scope to apply to this custom dimension?
Q24. You are viewing a report with Source/Medium as the primary dimension, but also want to include landing page data. What do you do?
Use a filter.
Create a new view.
This is not possible.
Use a secondary dimension.
Q25. If you are collecting campaign data, which report shows the results?
Acquisition > Campaigns > All Campaigns
Audience > Custom > Custom Variables
Conversions > Goals > Overview
Behavior > Events > Overview
Q26. What does this represent inside of Google Analytics?
Q27. When configuring the global site tag, where in the HTML should it be placed?
directly before the </head> tag
directly after the <head> tag
directly after the <body> tag
directly before the </body> tag
Q28. Refer to the two following URLs. How can you make this data more readable in Google Analytics by mapping the actual product names to the ID in the URL?
Configure calculated metrics.
Use a custom import.
This functionality is not possible.
Create a search and replace filter.
Q29. What is this report an example of?
Q30. You already have Google Analytics set up on your website, but decide to add Google Tag Manager. What do you do with the existing Analytics tag?
Remove the tag.
Move the tag to just before </head>.
Keep the tag.
Move the tag to just before </body>.
Q31. How do you review the revenue and conversion rate between your traffic sources?
Create two segments, one for revenue and one for conversion rate, and then review Acquisition > All Traffic.
View Ecommerce > Overview and toggle Traffic Sources in the Explorer tab.
Create two segments, one for revenue and one for conversion rate, and then review Conversions > Ecommerce.
Go to All Traffic > Source Medium and set eCommerce in the Conversions menu.
Q32. Which calculated metric would return average events per user?
/ Type: Float
/ Type: Percentage
/ Type: Float
/ Type: Percentage
Q33. What report helps you understand how many days it takes from the time a user first visits to the time the user converts?
Q34. What is a best practice after launching a major change to your home page?
Create a new filter.
Create an annotation.
Create a new view.
Create a new property.
Q35. You want to enable a destination goal for a URL that appends query string parameters with each submission—for example, /thanks?uid=123. Which match types would work?
equals to /thanks
begins with /thanks
equals to /thanks?uid=
regular expression /thanks[a z]
Q36. You notice a sudden and unexplained change in traffic. Where do you look to see if someone added a filter?
Admin > Views > View Settings
Admin > Account > Change History
Admin > Views > Annotations
Admin > Account > User Management
Q37. Your website has a logged in experience for users. What do you implement to track individual engagement across multiple sessions and multiple devices?
Client- [ ] ID
cross- [ ] domain tracking
Q38. What are these examples of?
Q39. Where can you check the status of your tracking code?
Admin > Tracking Info > Tracking Code
Customization > Settings > Tracking Code
Customization > Property > Tracking
Admin > Property Settings
Q40. What feature do you use to capture how many times a button was pressed?
Q41. Which step in this funnel had the largest percentage of exits?
Billing and Shipping
There are no exits.
Q42. What can you use as the basis for remarketing within Google Ads?
Q43. If you want to exclude traffic to your website from people on your company network, what do you create?
a filter to exclude traffic to the hostname
a segment to exclude traffic to the hostname
a segment to exclude traffic from IP addresses
a filter to exclude traffic from IP addresses
Q44. You are running Google Ads and want to automatically track ad performance within Google Analytics. What feature do you enable?
Q45. What is an example of a property in Google Analytics?
Q46. By default, if a URL is accessed in the browser once as /contact/ and once again as /CONTACT/, how does the data appear in Google Analytics?
two pageviews for /contact/
one pageview for /contact/ and one pageview for /CONTACT/
An error will be present, as a filter must be created to support this use case.
two pageviews for /CONTACT/
Q47. What is the hierarchy between sessions, users, and hits?
User > Session > Hit
Session > Hit > User
Session > User > Hit
User > Hit > Session
Q48. Which feature would allow you to navigate between multiple reports while comparing the data collected for visitors in Los Angeles to the data for visitors in London?
Q49. Where could you analyze the conversion paths users followed across various marketing channels?
Conversions > Goals > Reverse Goal Path
Conversions > Goals > Funnel Visualization
Behavior > Behavior Flow
Conversions > Multi- [ ] Channel Funnels
Q50. What does Google Analytics add to the first party cookie to differentiate new from returning visitors?
an HTTP request
a randomly generated client ID
a 1x1 tracking pixel
a SessionStorage object
Q51. It is September, and you want to evaluate the most popular page on your site for the month of August. What first steps would you take?
Set Date Range to Last 30 Days. 2. Visit Behavior > Site Content > All Pages.
Set Date Range to Last 30 Days. 2. Visit Behavior > Site Content > Content Drilldown.
Set Date Range to Last Month. 2. Visit Behavior > Site Content > Content Drilldown.
Set Date Range to Last Month. 2. Visit Behavior > Site Content > All Pages.
Q52. This report is sorted by bounce rate in ascending order. How do you view these results in order of importance instead?
Sort Type: Absolute Change
Toggle Comparison View
Sort Type: Weighted Sort
Use Table Filter
Q53. What channel receives attribution if no traffic source data is available?
Q54. Which choice is an example of a micro goal?
signing up for an account after clicking an ad
playing a video before signing up
buying a product after reading an email
filling out a contact form after reading a social post
Q55. What parameter should you use if you were tracking different versions of an ad?
Q56. The tracking ID contains a string that follows this format: UA XXXXXX Y. What does the Y refer to?
the property number
the account number
the view number
It is random.
Q57. If a user fills in a contact form and provides an email address, which report would contain that information?
Behavior > Events > Overview
Acquisition > Social > Form Submissions
Acquisition > Social > Users Flow
No report contains this information.
Q58. If you want to quickly see what days and times were most popular for visiting your site, what do you do?
Go to Home > Users by time of day (Widget)
Go to the report at Audience > Cohort Analysis and toggle By Day.
Go to Behavior > Engagement and toggle Hourly.
Create a pivot table by Hour on Site Content > All Pages.
Q59. If your site does not attribute transactions to the original source, but instead shows all transactions attributed to your payment processor (for example Stripe, PayPal, or Square), how do you remedy this issue?
Switch to Enhanced Ecommerce.
Use a search and replace filter.
Create a referral exclusion.
Add gtag.js to PayPal tags.
Q60. What do you use to compare three dimensions?
Q61. Is it possible to measure how far someone scrolls on a page using Google Analytics? If so, how?
yes, with a calculated metric
yes, by viewing in page analytics
yes, with event tracking
no, not possible
Q62. When you enable advertising features, what do you gain access to?
Google Ads data sync
enhanced UTM tracking
Google Adsense data sync
Demographics and Interests reports
Q63. What is the latest version of the analytics tracking tag?
gaq.push and ga.js
Q64. What is an example of a dimension?
Q65. Which report displays the page a visitor arrived on?
Q66. You are tracking events of playback of video on the home page of a website. You want users who watch the video, but still leave the page with no additional pageviews or interactions, to still be included in the bounce rate calculation. What must be configured?
Q67. Which attribution model does Google Analytics apply by default for standard reports?
Last Non-Direct Click
Q68. If you want to track one destination goal but have two URLs that could trigger the goal (for example,/thank-you and /checkout-complete), what approach can you use?
Create a content grouping, and then use the group as the destination.
Add the additional page as a funnel step.
Use a regular expression when adding the goal destination.
That is not possible.
Q69. If you created a calculated metric that returned a value of “80” with Time as the formatting type, how would it be represented in Google Analytics?
Q70. You want to compare the revenue, top products, and average order value between people who viewed three or more pages on your site, to those who viewed fewer. What do you do?
Create a custom report where Page Depth is >/3 or Page Depth is <3. Toggle on Revenue, Top Products, and Average Order Value as Dimensions.
View the Product Performance report and add Page Depth as a secondary dimension. Create a table filter for Page Depth greater than 3 and Page Depth less than 3.
Create a custom segment where Page Depth is >/3 and another segment where Page Depth is <3. Apply both segments while on the Ecommerce Overview report.
View the Ecommerce Overview report and create a table filter where Page Depth is >/3 or Page Depth is <3.
Q71. If you wanted to create a user-defined metric to measure Revenue per User, what would you use?
Q72. You are managing analytics for a recipe website that has the following categories: Appetizers, Main Dishes, and Desserts. What do you create in order to compare aggregated data of all recipes in the Appetizer category vs. all recipes in the Desserts category?
Q73. How would you add a secondary dimension to a report?
from the Insights panel
from the Secondary dimension menu
all of these answers
with a table filter
Q74. You operate a website that has a three-step sign-up process. However, each step of the sign-up process loads at the same URL. If you wanted to assign a unique URL to each step and track it within Google Analytics as a pageview, what would you do?
Use virtual pageviews.
Configure a campaign URL.
Use the preview tag.
Use event tracking.
Q75. It is a best practice to always have one of what kind of view?
Q76. You send an email including a link to your website without any UTM parameters. A visitor clicks that link from a secured (https) email platform such as Gmail. What source is shown for that traffic?
Q77. Which type of goal allows you to specifiy a funnel?
Pages/Screens per Session
Q78. What is an interaction that causes data to be sent to Analytics?
Q79. What are the four scope types?
Visitors, Visits, Events, and Products
Visitors, Visits, Actions, and Catalog
Users, Sessions, Hits, and Products
Users, Sessions, Actions, and Catalog
Q80. What is a view filter?
a way to permanently modify data after it appears in reports
a way to temporarily modify data before it appears in reports
a way to temporarily modify data after it appears in reports
a way to permanently modify data before it appears in reports
Q81. How would you access to this report?
Ecommerce > Sales Performance
Goals > Goal Flow
Ecommerce > Checkout Behavior
Events > Event Flow
Q82. If your site was accessible at both / and /home.html, what do you configure to consolidate entries under /?
Q83. What are table filters?
on dimensions only
on metrics only
Q84. What is a risk of using the Compare to Previous Period option?
it is not possible to compare previous periods with sampled data pulled ad hoc
The same amount of days selected for the Date Range will be used for the coparison
If the review period is Wednesday to Thursday, the previous period may include weekends, which may skew the comparison
Both sets of data may appear on the same graph, which will skew your ability to analyze impact
Q85. What report displays the exact word(s) a user typed into Google to trigger your google ad?
Acquisition > Campaign > Paid Keywords
Acquisition > Google Ads > Search queries
Acquisition > Google Ads > Keywords
Acquisition > Campaign > Organic Keywords
Q86. What does the Site Search Report Display
How users search Google
waht pages are missing from you site
how users search on you site
Q87. What does analytics set and read for each unique domain being tracked?