Google Analytics

Q1. In the following URL, what channel grouping is traffic assigned to?

Q2. If you want to evaluate if direct traffic delivered more traffic than organic search in August 2019, which report do you look at?

Q3. What is the relationship between an event and an event goal?

Q4. A user downloads a white paper with event tracking once in a single session. Another user downloads the same white paper three times in a single session. How many unique events are counted?


Q5. What are the icons highlighted below used for?

Google Analytics Icons

Q6. Which report would help you measure the value of your social media efforts?

Q7. What is an example of a metric?

Q8. You want to verify that Google Analytics is working immediately after installation. Which report do you review?

Q9. Which Chrome extension, developed by Google, would be valuable for identifying deployment issues with Google Analytics?

Q10. You want to track and other using a single property. What must be set up?

Q12. To email a notification whenever a goal is completed, what do you configure?

Q13. What must be configured in order for Google Analytics to capture data?

Q14. What allows you to specify the steps your traffic is expected to take to reach your goal?

Q15. If you wanted to evaluate how your site performs relative to other sites in your industry vertical, what reports do you use?

Q16. What is the hierarchy of a Google Analytics account?


Q17. What feature do you configure if you want to track transactions, order values, shopping cart behavior, and product performance?

Q18. What is an example of data you cannot track in Google Analytics?

Q19. If you create a new user at the property level, what does the user inherit access to?

Q20. Of the following segments, which represents the highest value audience?

Q21. If you wanted to determine if a particular browser was resulting in a high bounce rate, what report could you look at?

Q22. You offer a downloadable music file called Sample Tone on your website. What is the best way to configure the components to track this event?

Q23. You want to classify people who join your newsletter with a custom dimension for “Newsletter Subscribers.” What is the appropriate scope to apply to this custom dimension?

Q24. You are viewing a report with Source/Medium as the primary dimension, but also want to include landing page data. What do you do?

Q25. If you are collecting campaign data, which report shows the results?

Q26. If you wanted to verify Google Analytics was working immediately after installation, which report would you review?

Q27. What does this represent inside of Google Analytics?

Q28. What is the relationship between an event and an event goal?

Q29. When configuring the global site tag, where in the HTML should it be placed?

Q30. Refer to the two following URLs. How can you make this data more readable in Google Analytics by mapping the actual product names to the ID in the URL? .../shop/?ProductID=1234 .../shop/?ProductID=5678

Q31. What is this report an example of?

Q32. You already have Google Analytics set up on your website, but decide to add Google Tag Manager. What do you do with the existing Analytics tag?

Q33. How do you review the revenue and conversion rate between your traffic sources?

Q34. Which calculated metric would return average events per user?

Q35. What report helps you understand how many days it takes from the time a user first visits to the time the user converts?

Q36. What is a best practice after launching a major change to your home page?

Q37. You want to enable a destination goal for a URL that appends query string parameters with each submission—for example, /thanks?uid=123. Which match types would work?

Q38. You notice a sudden and unexplained change in traffic. Where do you look to see if someone added a filter?

Q39. Your website has a logged in experience for users. What do you implement to track individual engagement across multiple sessions and multiple devices?

Q40. What are these examples of?

Q41. Where can you check the status of your tracking code?

Q42. What feature do you use to capture how many times a button was pressed?

Q43. Which step in this funnel had the largest percentage of exits?

Q44. What can you use as the basis for remarketing within Google Ads?

Q45. If you want to exclude traffic to your website from people on your company network, what do you create?

Q46. You are running Google Ads and want to automatically track ad performance within Google Analytics. What feature do you enable?

Q47. What is an example of a property in Google Analytics?

Q48. By default, if a URL is accessed in the browser once as /contact/ and once again as /CONTACT/, how does the data appear in Google Analytics?

Q49. What is the hierarchy between sessions, users, and hits?

Q50. Which feature would allow you to navigate between multiple reports while comparing the data collected for visitors in Los Angeles to the data for visitors in London?

Q51. Where could you analyze the conversion paths users followed across various marketing channels?

Q54. This report is sorted by bounce rate in ascending order. How do you view these results in order of importance instead?

Q55. What channel receives attribution if no traffic source data is available?

Q56. Which is an example of a micro goal?

Q57. What parameter should you use if you were tracking different versions of an ad?

Q58. The tracking ID contains a string that follows this format: UA XXXXXX Y. What does the Y refer to?

Q59.If a user fills in a contact form and provides an email address, which report would contain that information?

Q61. If your site does not attribute transactions to the original source, but instead shows all transactions attributed to your payment processor (for example Stripe, PayPal, or Square), how do you remedy this issue?

Q62. What do you use to compare three dimensions?

Q63. Is it possible to measure how far someone scrolls on a page using Google Analytics? If so, how?

Q64. When you enable advertising features, what do you gain access to?

Q65. Which choice is an example of a micro goal?

Q65. What is the latest version of the analytics tracking tag?