linkedin-skill-assessments-quizzes

Search Engine Optimization (SEO)

Q2. What is a key reason the URL domain.com/apparel/jackets is preferable to the URL domain.com/p=141?

Q3. Which HTTP response status code would indicate a page has been moved permanently?

Q4. You notice a website is serving HTML to a Search Engine than to a human user. What is this an example of?

Q5. What would significantly improve Google's ability to a non-YouTube video in its Search Results?

Q6. Google primarily determines indexing and ranking by crawling which version of a page?

Q7. You want to identify which US state has the most search interest for a particular keyword. What tool would help you determine this?

Q8. You want to block crawlers from accessing your entire website. What robots.txt entry would you use?

    User-agent: Allbots
    Disallow: *
    User-agent: /
    Disallow: *
    User-agent: *
    Disallow:
    User-agent: *
    Disallow: /

Q9. Which result is most likely if you use an interstitial pop-up that requires a user to take action before you load the content of the page?

Q10. You notice a particular product in an e-commerce storefront is no longer indexed, despite no technical issues. What is a likely reason for this?

Q11. All byline dates for articles are suddenly no longer visible on a website's listing within Google Search. Assuming no changes have been made to the site programming or content, what is the most likely cause?

Q12. Which approach is not advisable to Geo-targeting your website?

Q13. You have been asked to help a big e-commerce brand optimize their website for search engines. They currently have thousands of products listed on their website. What is your most appropriate first step?

Q14. What Does The Term "Sandbox" Mean In SEO?

Q15. What Is Anchor Text?

Q16. Which Google search query should be used to return only PDF documents that reference Microsoft?

Q18. Which choice represents the best header structure?

    H1: How to Bak Bagels
    H2: Ingredients
    H3: Dry Ingredients
    H4: Wet Ingredients
    H2: Instructions
    H6: Reviews
    H1: How to Bak Bagels
    H1: Ingredients
    H1: Dry Ingredients
    H1: Wet Ingredients
    H1: Instructions
    H2: Reviews
    H1: How to Bak Bagels
    H2: Ingredients
    H3: Dry Ingredients
    H3: Wet Ingredients
    H2: Instructions
    H2: Reviews
    H1: How to Bak Bagels
    H2: Ingredients
    H4: Dry Ingredients
    H5: Wet Ingredients
    H6: Instructions
    H1: Reviews

Q19. All byline dates articles are suddenly no longer visible on a website’s listing within Google Search. Assuming no changes have been made to the site programming or content, what is the most likely cause?

Q20. What is an example of a Google search result that can be found in position zero?

Q21. When creating accessible video content, what should you consider including?

Q22. You are optimizing a website that sells supplies for banking donuts. Which approach is most appropriate to drive more organic traffic?

Q24. Which statement is true about JSON-LD?

Q25. What is a key reason why duplicate content might cause an issue with ranking?

Q26. What attribute would you use to describe the content of an image?

Q28. You want to get a rough idea of how many searches per month a particular search term gets. Which tool do you use?

Q29. Changing the title tag and/or meta description will have a measurable impact on your _.

Q30. How do keywords change as people progress through the buying cycle?

Q31. Which technique is an example of black hat SEO?

Q32. A local accountant wants to start attracting more business directly from Google organic search. What is the best piece of advice to give to her?

Q33. What is the anchor text in this code sample?

<a href="catalog/gloves.html">Blue Gloves</a>

Q34. _ analysis allows you to review requests made to your web server to identify insights such as how ofter a crawler arrives, what pages have 404 errors, and most crawled pages

Q35. Which page title references content that is evergreen

Q36. You load a page and start reading an article, and suddenly the content on the page moves. What metric is used to quantify this impact on user experience?

Q37. What is this code is an example of?

<script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Organization", "url": "http://www.domain.com", "name": "Bradley Corp.", "contactPoint": { "@type": "ContactPoint", "telephone": "+1-555-555-5555", "contactType": "Customer service" } } </script>

Q38. Which search query would be most difficult to determine search intent?

Q39. When you conduct a search, what are the bolded words within the search listing description?

Q41. Which statement is true regarding the use of social signals, such as LinkedIn shares, by Google in its ranking algorithm?

Q43. You are planning for the development of an e-commerce website. Which approach will be more beneficial for rankings?

Q44. What is the relationship of click depth to PageRank?

Q47. What might help a search engine understand the difference between an article on a dog bark versus tree bark?

Q48. A webpage has this tag: <title>Brad's Bagels: How to Bake a Bagel</title>. However, the Google search result for this page displays this title: _Brad’s Bagels: Baking Bagels in the Oven_. What is a likely explanation?

Q49. What alt attribute should be assigned to an image of a decorative line being used to separate content

Q50. Your site serves identical content when you visit domain.com/page or domain.com/page?ref=123. What should you implement?

Q51. What data vocabulary is most commonly used when marking up content on a page?

Explanation: Google describes YMYL (Your Money or Your Life) sites/pages as ones that could potentially impact a person’s happiness, health, financial stability, or safety.

Q53. When would it be necessary to 301 redirect every page on a site?

Explanation: From article: 301 Redirects for SEO (2020)

Q54. What would contribute to a low bounce rate?

Q55. What should be as consistent as possible across the web when developing a local SEO strategy?

  1. reference
  2. reference #2

Q56. A user enters a search _ to retrieve results from a search engine?

Q57. The search query “How to make donuts without yeast” is an example of what?

Q58. What tool enables companies to display extra information within the natural search results without the need of any structured data?

Q60. Blog author pages, each with only one sentence about the author, are at risk of being flagged as _ content.

Q61. What is a common benefit to long-tail keywords?

Q62. You have been asked to help a big e-commerce brand optimize their website for search engines. They currently have thousands of products listed on their website. What is your most appropriate first step?

Q63. You are optimizing a large e-commerce website. Which strategy will likely yield the most organic traffic?

Q64. Google’s Search Quality Evaluator Guidelines describe that experts should write content, especially YMYL content. This is one of the principles seen in the commonly used acronym__

Reference

Q65. Why might using a subdirectory in place of a subdomain be beneficial?

Q66. What is the best way to provide a search engine with crawl instructions?

Q68. What is not a primary component of a SERP snippet?

Q70. Informational, navigational, commercial, transactional are four categories of what?

Q71. How many H1 tags are typically found on a single page?

Q72. What is a meta description used for?

Q73. Which tool would be best to use to research how many searches per month a term gets?

Q74. What is an example of a top-level domain (TLD)?

Reference

Q75. What does the 301 server response code signify?

Explanation: The HyperText Transfer Protocol (HTTP) 301 Moved Permanently redirect status response code indicates that the requested resource has been definitively moved to the URL given by the Location headers. A browser redirects to the new URL and search engines update their links to the resource.

Q75. What tag should you use to signal the main topic heading of a page?

Reference

Q76. What term is typically used to explain the shuffling of positions in search engine results in between significant updates?

Q77. Which of the following declarations about FFA web pages are true?

Q78. What is the generally approved distinction in between SEO and also SEM?

Q80. What is the full form of SEO?

Q81. Which of the following is the process of fetching all the web pages connected to a web site?

Q82. What does the 302 server response code signify?

Q83. Which of the following declarations about RSS are proper?

Q84. Which of the following search engines or directories supplies the major search results for AOL?

Q86. Which of the following methods can help you get around the Google Sandbox?

Q89. What is keyword density?

Q90. Which of the following statement about FFA web pages hold true?

Q92. Which of the technique is NOT an “ideal practice” for developing excellent quality title tags?

Q93. Which HTTP web server reaction code suggests a file that no more exists? (File Not Found).

Q94. What is Page Rank?

Q95. Your sitemap shows this entry: 2020-09-09T19:34:00+01:00. What does +01:00 refer to?

Q96. What markup language is most commonly used for sitemaps?

Q97. What markup language is most commonly used for sitemaps?

Q98. You are searching for a website that was published within last week. When you type in the URL, the site does not appear in Google search results. Why might this be?

Q100. What would be most beneficial in helping a site display rich features in Google’s search results?

Q101. Which statement is true regarding the use of social signals, such as LinkedIn shares, by Google in its ranking algorithm?

reference

Q103. What tag would you use to indicate to Google that a language-specific version of a page exists for French speakers in Canada?

Q104. What is the best type of domain name for a new business to use?