Search Engine Optimization (SEO)
Q1. When developing a backlink strategy, what approach would be most beneficial?
Q2. What is a key reason the URL
domain.com/apparel/jackets is preferable to the URL
Q3. Which HTTP response status code would indicate a page has been moved permanently?
Q4. You notice a website is serving HTML to a Search Engine than to a human user. What is this an example of?
Q5. What would significantly improve Google's ability to a non-YouTube video in its Search Results?
Q6. Google primarily determines indexing and ranking by crawling which version of a page?
Q8. You want to block crawlers from accessing your entire website. What robots.txt entry would you use?
Q9. Which results is most likely if you use an interstitial pop-up that requires a user to take action before you load the content of the page?
Q10. You notice a particular product in an e-commerce storefront is no longer indexed, despite no technical issues. What is a likely reason for this?
Q11. All bylone dates for articles are suddenly no longer visible on a
website's listing within Google Search. Assuming no changes have been made to the site programming or content, what is the most likely cause?
Q12. Which approach is not advisable to Geo-targeting your website?
Q13. You have been asked to help a big e-commerce brand optimize their website for search engines. They currently have thousands of products listed on their website. What is your most appropriate first step?
Q14. What Does The Term "Sandbox" Mean In SEO?
Q15. What Is Anchor Text?
Q16. Which Google search query should be used to return only PDF documents that reference Microsoft?
Q17. Which link is not crawlable?
H1: How to Bak Bagels
H3: Dry Ingredients
H4: Wet Ingredients
H1: How to Bak Bagels
H1: Dry Ingredients
H1: Wet Ingredients
H1: How to Bak Bagels
H3: Dry Ingredients
H3: Wet Ingredients
H1: How to Bak Bagels
H4: Dry Ingredients
H5: Wet Ingredients
Q19. All byline dates articles are suddenly no longer visible on a website’s listing within Google Search. Assuming no changes have been made to the site programming or content, what is the most likely cause?
Q20. What is an example of a Google search result that can be found in position zero?
Q21. When creating accessible video content, what should you consider including?
Q22. You are optimizing a website that sells supplies for banking donuts. Which approach is most appropriate to drive more organic traffic?
Q23. Why is it important to be mindful of outbound follow links?
Q24. Which statement is true about JSON-LD?
Q25. What is a key reason why duplicate content might cause an issue with ranking?
Q26. What attribute would you use to describe the content of an image?
Q27. You are researching keywords for a client and creating list for an optimization plan. Which is not a recommended method of creating keyword lists?
Q30. How do keywords change as people progress through the buying cycle?
Q31. Which technique is an example of black hat SEO?
Q32. A local accountant wants to start attracting more business directly from Google organic search. What is the best piece of advice to give to her?
Q33. What is the anchor text in this code sample?
<a href="catalog/gloves.html">Blue Gloves</a>
Q34. _ analysis allows you to review requests made to your web server to identify insights such as how ofter a crawler arrives, what pages have 404 errors, and most crawled pages
Q35. Which page title references content that is evergreen
Q36. You load a page and start reading an article, and suddenly the content on the page moves. What metric is used to quantify this impact on user experience?
Q37. What is this code is an example of?
- [ ] meta tag
- [ ] HTTP response
- [ ] XML sitemap
- [x] structured data
#### Q38. Which search query would be most difficult to determine search intent?
- [ ] XBox live coupon
- [x] Microsoft Office 365
- [ ] LinkedIn login
- [ ] LAX airport directions
#### Q39. When you conduct a search, what are the bolded words within the search listing description?
- [ ] suggested search terms
- [ ] related search queries
- [x] keywords that match the search query
- [ ] words with a `<b>` tag assigned in their meta description
#### Q40. Which acronym is used to describe the page a user sees after submitting a search?
- [x] SERP (Search Engine Results Page)
- [ ] INDX
- [ ] PARS
- [ ] SEM
#### Q41. Which statement is true regarding the use of social signals, such as LinkedIn shares, by Google in its ranking algorithm?
- [ ] Google does not use social signals to determine rank
- [ ] Social signals are identical to backlinks
- [x] Social signals are used to determine topic authority
- [ ] Social signals provide a benefit only if they have structured data markup
#### Q42. A user clicks an internal link resulting in this redirect chain: `http://domain.com -> https://domain.com -> https://domain.com/`. In this example, what is being consumed unnecessarily?
- [x] redirect allotment
- [ ] crawl budget
- [ ] velocity scale
- [ ] domain authority
#### Q43. You are planning for the development of an e-commerce website. Which approach will be more beneficial for rankings?
- [x] Optimize the front page of your website to drive traffic from all category search terms.
- [ ] Optimize product category pages to drive traffic from individual category search terms.
- [ ] Optimize all pages on the site for all category search terms.
- [ ] Optimize product pages to drive traffic from individual category search terms.
#### Q44. You want to block crwlers from accessing your entire website. What robots.txt entry would you use?
- [ ]
Disallow: * ```
Q46. What is a popular technique for writing content with the goal of having it appear in a features snippet?
Q47. Which approach is not advisable to geotargeting your website?
Q48. What is a common best practice for handling search result pages on a blog’s built-in site search?
Q49. What might help a search engine understand the difference between an article on a dog bark versus tree bark?
Q50. A webpage has this tag:
<title>Brad's Bagels: How to Bake a Bagel</title>. However, the Google search result for this page displays this title: Brad’s Bagels: Baking Bagels in the Oven. What is a likely explanation?
Q51. What alt attribute should be assigned to an image of a decorative line being used to separate content
Q52. Your site serves identical content when you visit domain.com/page or domain.com/page?ref=123. What should you implement?
Q53. What data vocabulary is most commonly used when marking up content on a page?
Q54. According to Google, what type of content includes topics such as news, legal issues, financial advice, and medical information?
Google describes YMYL (Your Money or Your Life) sites/pages as ones that could potentially impact a person’s happiness, health, financial stability, or safety.
Q55. When would it be necessary to 301 redirect every page on a site?
Explanation: From article: 301 Redirects for SEO (2020)
Q56. What would contribute to a low bounce rate?
Q57. What should be as consistent as possible across the web when developing a local SEO strategy?
- reference #2
Q58. A user enters a search _ to retrieve results from a search engine?
Q59. The search query “How to make donuts without yeast” is an example of what?
Q61. Your client is ready to start a blog. but has read that they should put the blog on a subdomain instead of subdirectory in order to create more external links to their website. How would you advise your client about this strategy?
Q62. Blog author pages, each with only one sentence about the author, are at risk of being flagged as _ content.
Q63. What is a common benefit to long-tail keywords?
Q64. You have been asked to help a big e-commerce brand optimize their website for search engines. They currently have thousands of products listed on their website. What is your most appropriate first step?
Q65. You are optimizing a large e-commerce website. Which strategy will likely yield the most organic traffic?
Q66. Google search quality Evaluator Guidelines Describe that experts should write content,especially YMYL content. This is one of the principles seen in the commonly used acronym_______.
Q67. Why might using a subdirectory in place of a subdomain be beneficial?
Q68. You notice a website is serving different HMTL to a search engine than to a human user. What is this an example of?
Q69. What is the best way to provide a search engine with crawl instructions?
Q70. All byline dates for articles are suddenly no longer visible on a website’s listing within Google Search. Assuming no changes have been made to the site programming or content, what is the most likely cause?